Glazeon hits sweet spot for major brands and social giving

Editor’s Note: This article is a reprint from an original post in the author’s I Love Chile ‘Entrepreneur Hunter’ print newspaper column (April 2012 edition).

In 2011 more than $4.9 billion dollars in cash was donated by some of the top corporate giving programs in the their preferred charities.

A huge part of corporate giving is related to increasing brand loyalty over the long term by aligning their company objectives with related causes who share similar interests. It also gives them more credibility and brand reputation in their respective target market.

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