perfil ttanti

Watch out for Ttanti!

In Kunza, an extinct language native to the Atacama Desert region of Northern Chile, “ttanti” means “seed”. The ancient word is now also synonymous with an environmentally-friendly, culturally-conscious line of watches being pioneered by two young Chilean entrepreneurs.

As Ttanti’s manifesto states: “Nothing is forever; only memories.” The Ttanti brand is built on the belief that the connection between man and nature inspires emotions that are the foundation to our life stories and memories. This belief has inspired the Ttanti duo to produce a line of watches that combines nature, ethics, and practicality. Fusing leather from the Chilean north with wood from the Patagonian south, and employing local artisans to produce the watches, Ttanti has created a product that embodies Chilean culture, resources, and craftsmanship.

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VOZ: Chile’s native Mapuche weavers meets Stanford d.school

Lots of people have beautiful ideas. Sometimes they even know how to implement their ideas.

But how are they going to share them with their friends or even a larger community of people, other countries and eventually the whole world?

 

How do you get started and connected with people?

Jasmine Aarons, product designer of the Institute of Design in Stanford, mastered this challenge and her startup called VOZ, which came to exist in Chile in 2011 is the proof that she succeeded.

In this startup, she started to help female Mapuche weavers in Chile to create a line of unique and competitive products at an international level, supporting them financially, creatively and personally! Continue reading