Luqit offers big advertising choices for small businesses

Luqit is a newly launched site that offers advertising space for Small and Medium Enterprises (SME’s). Advertising is currently available through the top media companies in Chile, including newspapers, TV hows, radio, outdoor ads and digital.

The main goal of Luqit is to increase opportunities for the hundreds of thousands of small and medium size companies that have never had access to the traditional advertising market space. Continue reading

How to get great press without breaking the bank: 3 of 3 articles in a PR series

Editor’s Note: This is a guest post on public relations for your startup (3rd of 3 posts) submitted by Colombian based Fursos (NOW LIVE!) Here are the first and second articles.

A startup should NOT hire a publicist.

To quote Mark Cuban Never hire a PR firm.  A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf.

Continue reading

Nobody cares about your company: 1 of 3 articles in a PR Series

Editor’s Note: This is a guest post on public relations for your startup (1st of 3 posts) submitted by Colombian based Fursos (launching Feb 2012). 

The truth hurts.  That platform you’ve been working on, the company you’ve built, the hours of sweat you’ve put into it.

Nobody cares.

You ping hundreds of reporters and never get a response.  You blast out a press release about your launch and get no coverage.

Why? Continue reading