How to Build a Killer Launch Campaign: 2 of 3 articles in a PR series

Editor’s Note: This is a guest post on public relations for your startup (2nd of 3 posts) submitted by Colombian based Fursos (NOW LIVE!) Here is the first article.

Paulo Coelho, best selling author of The Alchemist, just launched his latest book, Aleph.

 “I am trying to tell my publishers world wide that I don’t need to give interviews in major media to sell books. This is a big shift for them, but they are coming to my point of view. I decided to give no major media interviews with Aleph’s launching, and the results were astonishing: the book made the bestseller lists all over the world, except UK.”

If a major author is actively declining major media interviews, why shouldn’t you? Continue reading

Nobody cares about your company: 1 of 3 articles in a PR Series

Editor’s Note: This is a guest post on public relations for your startup (1st of 3 posts) submitted by Colombian based Fursos (launching Feb 2012). 

The truth hurts.  That platform you’ve been working on, the company you’ve built, the hours of sweat you’ve put into it.

Nobody cares.

You ping hundreds of reporters and never get a response.  You blast out a press release about your launch and get no coverage.

Why? Continue reading