Editor’s Note: This is a guest post on public relations for your startup (2nd of 3 posts) submitted by Colombian based Fursos (NOW LIVE!) Here is the first article.

Paulo Coelho, best selling author of The Alchemist, just launched his latest book, Aleph.

 “I am trying to tell my publishers world wide that I don’t need to give interviews in major media to sell books. This is a big shift for them, but they are coming to my point of view. I decided to give no major media interviews with Aleph’s launching, and the results were astonishing: the book made the bestseller lists all over the world, except UK.”

If a major author is actively declining major media interviews, why shouldn’t you? Continue reading →