Editor’s Note: This article is a reprint from an original post in the author’s I Love Chile ‘Entrepreneur Hunter’ print newspaper column (April 2012 edition).
In 2011 more than $4.9 billion dollars in cash was donated by some of the top corporate giving programs in the U.S.to their preferred charities.
A huge part of corporate giving is related to increasing brand loyalty over the long term by aligning their company objectives with related causes who share similar interests. It also gives them more credibility and brand reputation in their respective target market.
Originally envisioned as an incubator for artists and musicians, Valparaiso based Sonic Pollen is Chile’sfirst social network dedicated to the administration of music shows and booking musicians.
Sonic Pollen could be considered the Latin American version of Gig Maven which over the course of 3 years reached nearly 2 million registered users and 20,000 venues. It was acquired by Reverb Nation in August 2011.
On February 5, 2012, Sonic Pollen successfully raised their first round of funding for $20,000 USD, from FONDART. They are currently working on tweaking their alpha version and integrating feedback from beta users (It launched today)!!!
Administered by the Ministry of Education, FONDART (Development Fund for Culture), is a source of state funding, which aims to contribute to the development of arts and culture of Chile.
Back in mid 2010 after I read that Playstation had announced the localization of their games for the Latin America market I thought that this would inevitably kick off a cross-pollination of indie game designers and apps.
And it appears that Chilean indie game developers IguanaBee were affirming it in real time.
From developing augmented reality games for consumer based brands to 3D audio games for blind gamers, they are going to the outer boundaries of niche markets in the gaming world. Their next stop…China.
Dongzhe Sun from China (featured in photo above), will be in Chile supporting IguanaBee in China for 6 months.