Uber Santiago Launch Party at Osadia, January 2014

Uber Launches in Santiago!

Sometimes, when I daydream about the future, I imagine escaping the public transportation madness of my city by making a private chauffeur in a shiny black car appear with the press of a button.

…And then I realize the future has already arrived.

This January 2014, Uber landed in Santiago! Uber is a mobile app-based platform that seamlessly eliminates the inefficiencies of taxicab services of which many of us are far too familiar. Instead of waiting by the side of the road for 20 minutes with your hand raised every time a car that appears to be a taxi passes (if it’s been an indulgent night out, this could include soliciting everything from horse-and-carriage to police vehicle), finally waving down a cab with a less-than-transparent pricing scheme, being dropped off at home while fumbling with your cash (why do NO taxis take credit cards?! We’re in the 21st century!), and finally exiting the vehicle after engaging in a 5-minute heated discussion with your driver about the appropriate tip amount, Uber has invented a better way. Thank God.

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