Watch out for Ttanti!

In Kunza, an extinct language native to the Atacama Desert region of Northern Chile, “ttanti” means “seed”. The ancient word is now also synonymous with an environmentally-friendly, culturally-conscious line of watches being pioneered by two young Chilean entrepreneurs.

As Ttanti’s manifesto states: “Nothing is forever; only memories.” The Ttanti brand is built on the belief that the connection between man and nature inspires emotions that are the foundation to our life stories and memories. This belief has inspired the Ttanti duo to produce a line of watches that combines nature, ethics, and practicality. Fusing leather from the Chilean north with wood from the Patagonian south, and employing local artisans to produce the watches, Ttanti has created a product that embodies Chilean culture, resources, and craftsmanship.










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Glazeon hits sweet spot for major brands and social giving

Editor’s Note: This article is a reprint from an original post in the author’s I Love Chile ‘Entrepreneur Hunter’ print newspaper column (April 2012 edition).

In 2011 more than $4.9 billion dollars in cash was donated by some of the top corporate giving programs in the their preferred charities.

A huge part of corporate giving is related to increasing brand loyalty over the long term by aligning their company objectives with related causes who share similar interests. It also gives them more credibility and brand reputation in their respective target market.

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