Editor’s Note: This is a guest post on public relations for your startup (3rd of 3 posts) submitted by Colombian based Fursos (NOW LIVE!) Here are the first and second articles.
A startup should NOT hire a publicist.
To quote Mark Cuban “Never hire a PR firm. A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf.
Editor’s Note: This is a guest post on public relations for your startup (1st of 3 posts) submitted by Colombian based Fursos (launching Feb 2012).
The truth hurts. That platform you’ve been working on, the company you’ve built, the hours of sweat you’ve put into it.
Nobody cares.
You ping hundreds of reporters and never get a response. You blast out a press release about your launch and get no coverage.
Why? Continue reading