Just Did It: Smashrun makes running ‘simply beautiful’ for Nike+ users

Smashrun is designed to frame each run“, stated Co-founder Chris Lukic. Finishing that run today meant that you’ve run 280 miles this year. It’s more than 50 miles further than you’d run last year at this time. And it was the 3rd fastest 4-mile run you’ve ever done. You’re running twice as many miles a week as your friend, Joe, and, when it comes to sheer discipline — showing up day in and day out – you’re at the top of your game.”

After 5 long years, Santiago, Chile based startup Smashrun, has sprinted forward and introduced a streamlined, yet edgy solution to address the shortcomings and frustration that millions of runners have experienced, who until now have relied primarily on the problematic and buggy Nike+ website to provide their running analytics. Continue reading