Is there a doctor in YOUR STARTUP house?

How does your product or service differ from those currently offered in the marketplace?
It is one of the most understimated, yet, ‘revealing’ questions of an investor pitch.

Granted you could do the ‘research’ yourself with your best educated guess, the truth of the matter is, if you are building a technology based product and don’t have 3 letters behind your name,  better make sure someone on your team does! Continue reading